On Thursday May 12, 2016, as SMSGH celebrated its 11th anniversary, Chief Executive Officer Alex Adjei Bram adviced the company’s employees to utilize the years ahead saying, “Whatever our reasons for coming to work every day – let us ensure it is bigger than us. That a good reason – and there are many – is simply not great enough.”

In an email to the company’s team, Alex Bram reiterated his commitment to the vision the founders laid out over a decade ago that technology could empower the world, and asked staff never to forget what it can do to change lives.

Here’s the full anniversary letter to employees:

Dear All,

Just over a decade ago Twitter was a bird sound, WWW was a stuck keyboard, a Cloud was only in the sky, 4G was a ticketing booth at the trade fair, Google was a baby’s burp, Skype and WhatsApp were typos and SMS was simply the Super Morning Show.

Our world is changing so fast and information technology has become so important that it is technology itself. And who can lay a better claim — by 2050 the world will be home to more than 10 billion people, and technology will play a key role in the way we organise and get people to engage.

But before you even think we are well on our way, think yet of how far behind Africa is. Here in Ghana among the many problems of the land, we still battle with availability of the most basic ingredient of the information technology age – electricity.

I remember one of our very first founders meetings to start a company… and after laying out our first set of working policies, Leslie says to us, ‘Gentlemen, let us go challenge the accepted wisdom’. That statement remains true today. It resonates of innovation to re-invent a better way of doing things, of creating useful things and of responsibility in doing so.

Today as we celebrate our 11th anniversary, it is important to remind ourselves why we do what we do.

We do it for a better tomorrow – for our society, our country, for our continent.

Sometimes it takes us years to figure out even the very product of our intended change, sometimes we spend years convincing people and organisations of that change, and other times we are not even as proud of the outcome of our efforts, but throughout all of the past 11 years we always march on — in the single belief that technology applied right will someday contribute to speedy development of Africa.

I believe a company is simply a conspiracy to change the world. And with all the tools, skills, talent and market opportunities we have at our disposal, there exists a real chance for us here to make a real contribution towards a better society.

As I said at the beginning of the year, we are pioneers at this. We don’t want to just build a good company. We want to be a part of the history of a great company. What we do today should it be successful must impact generations to come.

On our trip to Silicon Valley we learned of how a single company started by 2 university roommates, Hewlett and Packard along with the hardwork of many others (just like you), impacted a small community, then a city, then the state and country, and today Sillicon Valley represents the 4th largest GDP and provides employment and opportunity for hundreds of thousands of people and has been a source of great pride for many men and women who help start it.

Whatever our reasons for coming to work every day – let us ensure it is bigger than us. That a good reason – and there are many – is simply not great enough. That the 11th anniversary motto is ‘In Pursuit of a Great Company’.

Thank you all.

Happy Anniversary.